Align Move Thrive

This concept is inspired by the whole body mind set behind restorative exercise. In its preferred format, the design is predominantly made from one unbroken line, smoothly flowing from one segment to the next. This flowing movement references the natural movement incorporated into restorative exercise, in addition to the health benefits of increased blood circulation and proper nervous system function. The graphic illustrates a system or network functioning and communicating smoothly.

The three segments illustrate the key elements of this brand —align, move and thrive — both through the letter forms and the figures' stance. The result is both meaningful and playful. The first figure is in an upright posture, representing align, the second and third are walking representing move, while the final figure is joyfully running, representing thrive.